Monthly Archives: November 2014

Name brand is just not a concrete product or service, rather an personality that is definitely created for a service or product or a business based upon its company logo, identify and features that make a distinction it using their company products or services that are available (Kapferer, 2012).

Name brand is just not a concrete product or service, rather an personality that is definitely created for a service or product or a business based upon its company logo, identify and features that make a distinction it using their company products or services that are available (Kapferer, 2012).

As competitiveness through the world wide industry is elevating, target the venue and development of powerful brandnames is among the most excellent importance for a lot of the organizations. Continue reading